Video streaming app company, LiveMe, was looking to create a memorable outdoor brand-activation at their 2nd annual birthday bash, held at a Bel Air Mansion. Attendees at the event were patrons of the app who have the most watched livestream channels on their platform and would be streaming their experiences during the event.

I partnered with impact agency, Crush & Lovely of NYC, and designed a live performance video installation for the event.

We set up two video projection walls using two 12K laser projectors and designed custom LiveMe celebratory and branded visuals to transform the outdoor party space.

Throughout the night I would change the visuals on the walls in real time to interact with guests. The visuals were created custom to match LiveMe’s branding and mixed live throughout the night to ebb and flow to the beats.