LiveMe Concert At The Castle
Creating a Fun, Livestream-Worthy, Visual Experience at a Bel Air Mansion
Video streaming app company, LiveMe, was looking to create a memorable outdoor brand-activation at their 2nd annual birthday bash, held at a Bel Air Mansion. Attendees at the event were trendy millennials who have the most watched livestream channels on their platform and would be streaming their experiences during the event.
I partnered with impact agency, Crush & Lovely of NYC, and designed a live performance video installation for the event.
We set up two video projection walls using two 12K laser projectors and designed custom LiveMe celebratory and branded visuals to transform the outdoor party space. Throughout the night I would change the visuals on the walls in real time to interact with guests. The visuals were created custom to match LiveMe’s branding and mixed live throughout the night to ebb and flow to the beats.
Hundreds of LiveMe patrons used the projection walls as their backdrop for all night dance parties, as visual projections for a concert by singer French Montana, and a cinematic space to broadcast their livestreams from the event while DJs spinned on stage.