Innovation Week Kickoff

Bringing a High-Energy Visual Show to the Stamford Town Center

The Mission:

Create a large scale, site-specific, video projection show for the Stamford Innovation Week’s Kickoff Event. The goal was to attract a contemporary, young, local, audience to the Stamford Town Center to come together in support of local entrepreneurs, and to interest them in joining Stamford Innovation Week’s workshops and community.

The Outcome:

Inspired by the themes of Innovation Week, I created, “High Voltage”, a video projection show featuring art that you can dance to. High Voltage explores the future as seen from the past and the past as seen from the future. The visuals blend analog and digital art while time traveling through a cinematic collage of retro graphics and transformed over 1000 square feet of the Stamford Town Center Plaza. We set-up one 12K laser projector and projection mapped the videos to the inside and outside of the architectural frame on the building.

A crowd sits in the Stamford Town Center courtyard watching Holly Danger's performance of "High Voltage" at the Stamford Innovation Week Kickoff event.

A crowd sits in the Stamford Town Center courtyard watching Holly Danger’s performance of “High Voltage” at the Stamford Innovation Week Kickoff event.

The Impact:

500 people of all different ages came out to support the event, danced, drank local beers and coffee and sat on the lawn to watch the performance. When polled about what the best thing at Stamford Innovation Week was, here were two quotes by attendees:

“The best part was Holly Danger’s performance at the Town Center.”

“We want to see more female entrepreneurs celebrated in Stamford like Holly Danger.”

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